At Honda Italia, work goes beyond mere production: it is a journey built on responsibility, growth, meaningful contribution and personal fulfilment.
Every day, more than 1,100 Associates work together at the Atessa plant to produce iconic Honda scooters, carrying forward a method that combines expertise, precision, quality and a great deal of passion.
Being part of this process means contributing to a dream: the dream of creating something extraordinary for people all over the world.
At Honda Italia Industriale, people are at the heart of everything.
We don’t speak of employees, but of Associates: a community that shares values, responsibilities and goals.
Everyone wears the same white uniform, a symbol of equality, respect and a strong sense of belonging. This is where Honda’s culture begins: a culture that places people and their contribution at its core.
METHOD, PASSION, EXPERTISE
Italy is the cradle of motorcycling.
In this context, Honda Italia represents a benchmark at European level.
Working here means being part of a highly structured industrial process, contributing to the quality of every single product and working as one large team, every day.
CONTINUOUS IMPROVEMENT
At Honda, improvement is not a goal or a philosophy. It is a method.
The principle of Kaizen guides every activity: improving every day through everyone’s contribution. Every Associate puts forward ideas to enhance quality, improve safety and make processes more efficient. These ideas are developed and recognised through a reward system. At Honda, change starts with people.
GROWING AT HONDA
Joining Honda means starting a journey, not simply filling a role.
The company invests in the development of skills through continuous training and internal growth opportunities. Many Associates have built their careers over time, starting in operational roles and taking on new responsibilities, even across different areas. Here, growth is real, tangible and built over time.
INNOVATION FOR PEOPLE
At Honda, innovation begins with the people who work here. The approach is human‑centred: processes, technologies and organisation are designed to improve quality of work, safety and people’s wellbeing.
Innovation is not just about technology.
It is the result of ideas, experience and participation. It is what we call people‑centric innovation.
SUSTAINABLE COMMITMENT
Our commitment to people is reflected in concrete actions, including company carpooling initiatives with financial incentives, the reduction of emissions both inside and outside the plant, improved safety for home‑to‑work commuting, and a strong focus on the overall wellbeing of our Associates.
The goal is simple: to work better and live better.
Every Associate is a driving force behind our story
