“Honda is committed to being a company that society values and wishes to exist.”

Soichiro Honda gave shape to his dreams by founding Honda Motor Company in 1948, during a challenging period for Japan in the aftermath of World War II. His insight was to recognise the need for a simple and affordable means of transport for the population, and from a bicycle engine, the remarkable story of Honda began.

Honda Philosphy

Innovation, initiative, joy, energy, equality and trust. This is the Honda Philosophy—the heart of our company.

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Honda Timeline

From its first exports to Japan to the production of now iconic motorcycles, and the milestone of the one‑millionth SH scooter—entirely Made in Italy—Honda Italia Industriale has been a benchmark for the European manufacturing industry since 1971.

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Team Honda Italia

At Honda Italia, each individual’s contribution is fundamental to the company’s success. Diversity and individuality are an added value that is actively promoted and encouraged.

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Continuous Improvement

Honda promotes continuous improvement through the direct involvement of its Associates. Ideas and countermeasure proposals are the tools that drive the ongoing refinement of both working life and production.

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