On March 13, 2025, an event was held at the Honda Italia plant, with the participation of the Business Development Committee, made up of representatives from Honda’s Sales offices across Europe. During the meeting, various crucial topics for the future of the company and the two-wheeled sector in Europe were discussed.
The two-wheeled vehicle strategy was one of the main topics addressed, focusing on both Fun Bikes and Scooter to meet the needs of an ever-evolving market. Strategic objectives were explored to confirm Honda’s leadership in Europe, addressing emerging competition with innovative strategies.
The sharing of operational goals emphasized the intention to capture further market share, with particular attention to female customers, young people, and those choosing two-wheeled vehicles for urban mobility. New models to be launched in the coming months have been presented, highlighting cutting-edge technologies such as the E-Clutch system, which will distinguish Honda vehicles.
The promotion plan for accessories and apparel dedicated to riders was also discussed, with an emphasis on creating strategic partnerships to offer high-quality products with attractive designs for various customer categories.
The event concluded with a factory tour of the plant, which allowed participants to closely observe the production processes and the high-quality standards that characterize the facility. Contributing to about 40% of Honda units sold in Europe each year, the Atessa plant is synonymous with excellence.
Honda continues to lead the two-wheeled sector in Europe, thanks to a clear strategic vision and a constant commitment to being a company that society wants to see succeed.
