Sometimes all it takes is a motorcycle, an open road and the desire to be together.
On Saturday, 18 July, more than 320 participants and around 160 motorcycles took part in the traditional Honda Italia Motorcycle Rally, sharing a day filled with enthusiasm, friendship and a passion for two wheels.
The departure from Honda Italia marked the beginning of a journey that brought together people, places and values. After a breakfast stop at a beach resort in Fossacesia, the long procession of motorcycles continued through breathtaking landscapes and spectacular views, offering participants the opportunity to discover and appreciate the authentic beauty of Abruzzo.
Building relationships and a sense of belonging, on two wheels.
Associates, suppliers and family members shared miles of road together, once again demonstrating how motorcycling has the power to create genuine connections and strengthen the sense of belonging to a wider community.
In Roccascalegna, the group was welcomed by Mayor Domenico Giangiordano. On this occasion, Honda Italia President Shinichi Ikeda and Plant Director Marcello Vinciguerra presented the Mayor with the official 2026 Motorcycle Rally jersey.
A commemorative plaque was also presented to Luciano Travaglini, owner of the company bearing his name and a long-standing Honda business partner, in recognition of his 50 years of business activity.
Safety, respect and shared passion
Promoting and strengthening the culture of motorcycling, founded on respect for the rules, road safety and an awareness of the role that every rider can play in building more responsible mobility, has always been at the heart of the Honda Italia Motorcycle Rally. The initiative also provided an important opportunity to reaffirm our commitment to increasingly sustainable mobility, with a focus on people, the environment and the communities that welcome us along our routes.
The Honda Italia Motorcycle Rally continues to be much more than just an event for motorcycle enthusiasts. It is a tangible expression of shared values, the team spirit that defines our organisation, and the strong bond with a region that, year after year, continues to surprise and inspire us.
