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Working in team to reach a common goal, constant research for improvement and comittment to customers are enclosed in moral heritage of Sochiro Honda: Honda Philosophy. Its foundations are Fundamental Principles based on Respect for Individual and Three Joys, Company Principle and Management Policies.
Honda Philosophy is not just shared by all Associates, Associate is how Honda employees are called, but it is also the base of approach and company and commercial results. It addresses standards of conduct and decision-making of all Associates. In fact, it is the action of single that creates value and each one contributes to success of Company.
Guided by own dreams and own values, Honda will continue to accept every challenge to share enthusiasm and joy with its customers and present communities around the world with the goal to become a Company that Society wants to exist.




Dreams come true with creativity and free thinking, sharing the joy to reach own goals. Honda has always encouraged its associates to increase with motivation and dedication, the own creativity and own initiative spirit to create the best product. Honda believes in infinite human possibilities and emphasizes ideas and proposals of its Associates.

Three Joys

Our goal is to offer joy and happiness with our activities and our products. Three Joys means building relationship among people involved within our activities: costumers, commercial partners, local communities, shareholders, and Associates. Everyone who get in touch with our products and our Company should perceive joy for all time of Honda experience.

1. Joy of Creating

“We never have to forget that things which really shine Honda brand are your excited participation to challenges, your sweat and yours smiles”.

Hiroyuki Yoshino
President and CEO Honda Motor Co. (1998 – 2003)

2. Joy of Selling

“We expect the best from our products and we should expect the best from ourselves”.

Hiroyuki Yoshino
President and CEO Honda Motor Co. (1998 – 2003)

3. Joy to Buying

If customers who buy our products enjoy them and are satisfied, they will want to buy a Honda product again. This generates trust and confidence because customers experience The Joy of Buying when they use Honda products.

Takahiro Hachigo

President and CEO Honda Motor Co. (2015– 2021)

Company Principle

Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction

Management Policies

• Always proceed with ambition and energy

• Respect sound theory, develop fresh ideas, and make the most effective use of time.

• Enjoy your work and encourage open communications.

• Strive constantly for a harmonious flow of work.

• Be ever mindful of the value of research and endeavor.