Skip to main content

The Supplier Convention is a significant moment in Honda Italia’s fiscal year. It’s not just an event to gather, but above all an opportunity to share results and look towards the future.

The importance of a closer integration with the local community and the strengthening of the business at a European level were the key points of the speeches during today’s morning session. Made in Italy, which represents an added value for Honda products, is synonymous with commitment to quality, reliability, and sustainability.

The synergy between Honda Italia and its suppliers, which has become increasingly widespread and strong over the years, is the cornerstone—the key factor that will allow us to achieve our main strategic objectives:

  • Strengthening Honda’s leadership in the motorcycle market, maintaining our top position in all European markets, and aiming to increase our market share to 30% (currently around 21%);
  • Maximizing the company’s potential through process optimization, the introduction of new models and business, and expanding internal skills;
  • Meeting customer expectations by focusing on product quality and reliability, and responding to market needs with innovative and technological solutions.

One key area that will be worked on closely is sustainability—not just environmental (with a plan to reduce CO₂ emissions and achieve carbon neutrality by 2034), but also social and economic sustainability.
Honda Italia is committed to strengthening its market position and improving the quality of its products. To achieve this, daily collaboration with our suppliers is essential.