“The poor still have much to teach us, because in a culture that has placed wealth first and often sacrifices the dignity of people on the altar of material goods, they swim against the current, highlighting that the essentials for life are something else.”
This is what Pope Francis wrote in his message for the World Day of the Poor 2024.
We started from this idea, from this thought, to reinforce the importance of the Charity Food Collection in the Company, an initiative that Honda Italia has embraced for several years and renewed again in 2024.
In collaboration with the Banco Alimentare Abruzzo, in December all Associates and Suppliers of Honda Italia donated their solidarity shopping. A small action that generated a great result: the possibility of improving the lives of those in difficulty.
An important opportunity to strengthen the bond with the community and the territory that hosts us, to raise awareness and educate even the new generations: the food drive is, in all respects, a powerful tool of solidarity that can make a big difference”.