Skip to main content

Celebrating with people the first 40 years of a scooter made for people, to meet their need to move quickly, with style and safety.

This is the SH, the best-selling scooter from the house of the golden wing. Since its debut in 1984, it has won the hearts of millions of users. Elegant design, reliability and excellent performance have made the SH an icon of urban mobility and it has maintained its position as the market leader in scooters for years.

Honda Italia, which produced the first SH in 1996, wanted to celebrate this day together with its Associates and the Top Management of Honda Europe represented by Katsuhisa Okuda and Tetsuya Kawahara, representatives of R&D and sales, and Honda Vietnam.

Hosting the ceremony, held in the production area, were the President of Honda Italia Akira Toyama and Director Marcello Vinciguerra, who emphasized the centrality of people for the future continuity of the Atessa plant. The President and Director of Honda Motor Europe, Katsuhisa Okuda, signed the celebratory SH125 show bike, customized for the occasion with colors evoking the past and future.